free tool
influencer roi calculator.
Plug in your campaign budget and creator mix. We'll show you estimated reach, engagements, revenue and ROI — with every formula in the open.
your inputs.
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Talk to our teamhow it's calculated.
Every output above is derived only from the inputs you enter — no external data, no estimates baked in. Here's exactly how each number is computed:
- Total Reach
Creators × Avg Followers per Creator - Total Engagements
Reach × (Engagement Rate ÷ 100) - Conversions
Engagements × (Conversion Rate ÷ 100) - Estimated Revenue
Conversions × Average Order Value - Cost per Engagement (CPE)
Budget ÷ Engagements - Cost per Acquisition (CPA)
Budget ÷ Conversions - Budget per Creator
Budget ÷ Number of Creators - Campaign ROI %
((Revenue − Budget) ÷ Budget) × 100
what's a good influencer ROI?
A positive ROI (>0%) means the campaign made back more than it cost. Most well-run conversion-focused creator campaigns in India target 150–400% ROI, typically by leaning on nano and micro creators with discount codes or affiliate links.
- Nano (1K–10K): Highest engagement rates (5–8%), lowest CPE — ideal for niche seeding.
- Micro (10K–100K): ER 2–5%, strong trust signal — best for conversion campaigns.
- Macro (100K–1M): ER 1–3%, wider reach but higher CPE.
- Mega / Celebrity (1M+): ER often below 1% — used for mass awareness, not direct ROI.
These are directional benchmarks — actual results depend on creative, offer, category and audience fit. Track real ROI by pairing every creator with a coupon or UTM link.